Juju Magic Packaging Illustration and Design

Product: All-natural salve, handmade in Hawaii by Juju Magic. 

Background: The design and illustration needed to reflect the joyful spirit of the brand. The owner Julie contacted me because she liked my Spring 2017 greeting card and wanted a similar style for her packaging. I was provided with an ingredient list and product samples (which were fantastic).

 

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                                                                   Style guide

Julie liked the bright colors and joyful feel of this piece. With this style guide in mind, I moved forward on the project. 

 
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Concept sketch

Here are my original sketch and notes. For this project I had nearly complete creative freedom in terms of subject matter. A rainbow seemed an appropriate nod to Hawaii and I featured lavender sprigs as they are one of the main ingredients in the salve. 

 
 I sent this (extremely) rough sketch to Julie and received approval to move forward with the concept. 

I sent this (extremely) rough sketch to Julie and received approval to move forward with the concept. 

 This early draft had most of the elements in place, but still looked garish.

This early draft had most of the elements in place, but still looked garish.

 More sophisticated, but Julie missed the rainbow and wanted to include an ingredient list.   

More sophisticated, but Julie missed the rainbow and wanted to include an ingredient list.

 

Final Work:

Even without the rainbow, there just wasn't room for an ingredient list on the <2 inch diameter tins. So, we negotiated a second image for the back of the tin. Julie's rainbow had a home and  provided a nice visual surprise upon flipping over the tin. I added a faint suggestion of the rainbow on the front to tie the images together.

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At present, Juju Magic Salve is available only in Hilo, HI, but I'll post updates as distribution widens. Looking forward to seeing the design on my new favorite salve.