Product: All-natural salve, handmade in Hawaii by Juju Magic.
Background: The design and illustration needed to reflect the joyful spirit of the brand. The owner Julie contacted me because she liked my Spring 2017 greeting card and wanted a similar style for her packaging. I was provided with an ingredient list and product samples (which were fantastic).
Style guide
Julie liked the bright colors and joyful feel of this piece. With this style guide in mind, I moved forward on the project.
Concept sketch
Here are my original sketch and notes. For this project I had nearly complete creative freedom in terms of subject matter. A rainbow seemed an appropriate nod to Hawaii and I featured lavender sprigs as they are one of the main ingredients in the salve.
Draft
Julie was happy with this, but missed the rainbow of earlier versions and wanted to include an ingredient list.
Final Work:
Even without the rainbow, there just wasn't room for an ingredient list on the <2 inch diameter tins. So, we negotiated a second image for the back of the tin. Julie's rainbow had a home and provided a nice visual surprise upon flipping over the tin. I added a faint suggestion of the rainbow on the front to tie the images together.
At present, Juju Magic Salve is available only in Hilo, HI, but I'll post updates as distribution widens. Looking forward to seeing the design on my new favorite salve.